Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Unintended Consequences of Generative AI (Spin Sucks)
- How to optimize agency performance through strategic variable compensation models (Parakeeto)
- A Checklist for Responsible Growth (David C. Baker)
- How to Integrate Your Marketing and Public Relations Efforts (Spin Sucks)
- How Much Should Your Agency Charge for an SEO Audit (Agency Analytics)
Podcast Episodes
- Unintended Consequences: The Good and the Bad of Generative AI (Spin Sucks)
- The Land of the Wounded: Mental Health and PR (That Solo Life)
- How Focusing on Your Niche can Transform Your Agency, with Paul Bellows (The Agency Profit Podcast)
- Will AI destroy the web? (For Immediate Release)
- Joey Tackett on Selling Creative (The Digital Agency Growth Podcast)
- The Key to Great Content in the Wild West of AI (The Digital Agency Show)
- How to Treat Your Agency Like a Client, with Charles Gaudet (The Innovative Agency Podcast)
- Breaking the Hamster Wheel with Oliver Banks (The Personal Brand Entrepreneur Show)
- Unlock Limitless Agency Growth By Empowering Your Team (Smart Agency Master Class)
Videos
- The Expert Mindset (Win Without Pitching)
- Details show we care (Agency Management Institute)