In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided.
In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing.
In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair Enns.
In this episode, Chip talks with David C. Baker, who has been dubbed “the expert’s expert.”
In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it.
This week we’ve got some solid advice on reducing client churn and unlocking profits.
Lots of great advice on evolving, levelling up, and navigating new terrain this week. Enjoy!
Spring has arrived – avoid doing yard work and check out what we’ve recommended this week.
Still trying to catch up on that hour you missed from changing the clocks? Here’s what you may have missed, all in one place.
Chip Griffin founded the Small Agency Growth Alliance (SAGA) to help PR and marketing agency owners achieve their goals.
