Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Practical Guide to Setting Rates as a Solo PR Pro (Solo PR Pro)
- Stop Thinking. Start Doing. (Bureau of Digital)
- 7 Essential Agency Strategies for Building Client Trust (AgencyAnalytics)
- Advising Clients Ethically (Punctuation)
- Entering the Metaverse: PR Implications of Virtual Goods and Digital Ownership (Spin Sucks)
Podcast Episodes
- The Importance of Pursuing Awards in the Agency World, with Kurt Kleidon (The Innovative Agency Podcast)
- How to Evolve Your PR Measurement Efforts (Spin Sucks)
- Levelling up your Linkedin in 2024, with Louise Brogan (The Personal Brand Business Show)
- Navigating the New Terrain of Labor Laws for Solo PR Pros (That Solo Life)
- Working With a Maverick (2Bobs)
- How to Keep Your Agency’s Pipeline Full By Balancing Personalization and Scale (The Digital Agency Growth Podcast)
Videos
- What’s your agency’s sustainability program? (Agency Management Institute)
AI in Focus
- Will AI end Google’s search dominance? (For Immediate Release)
- Evolving Your Content Strategy to Adapt and Innovate Using AI with Scott Gillum (Smart Agency Master Class)
- PR pros must prepare for the rise of AI journalism (PR Daily)