Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Should You “Build” or “Buy” for Growth? (Punctuation)
- Spend less while paying for college: Finding the right path, to graduate on time (Part 2 of 3) (Sakas and Company)
- What did your peers say about resilience? (Anchor Advisors)
- Why Agency Leaders Should Embrace Bold Moves to Boost Growth (AgencyAnalytics)
- You Were Born to Pitch Badly (The Sutter Company)
- Are You the Villain or Hero in Your Team’s Story? (Bureau of Digital)
- 10 Tips for Better PR Pitching Results as Media Layoffs Continue (Spin Sucks)
Podcast Episodes
- Get over your fear of hiring employees (Agency Leadership Podcast)
- Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá) (Chats with Chip)
- Creative PR Strategies in the New Media Landscape (That Solo Life)
- The Dichotomy of the Expert Salesperson (2Bobs)
- Journey of a freelancer to agency owner (Trailblazer FM)
- The PESO Model™: A 2024 Comprehensive Guide (Spin Sucks)
- Balancing Motherhood and Being an Agency CEO with Audra Brehm (Smart Agency Master Class)
Videos
- Marketer Isolation = Ad Agency Opportunity (RSW/US)
- Future-proofing your business model, capacity planning, and AM billables (Sakas and Company)
AI in Focus
- Match Group swipes right on AI-generated press release (For Immediate Release)
- AI for communicators: What’s new and what matters (PR Daily)
- Agency Management Institute Webinar AI For Agencies March (Agency Management Institute)