Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy (The Sutter Company)
- How’s your relationship…with your business? (Anchor Advisors)
- Accessible Content Creation: The Key to Becoming a Better Communicator (Spin Sucks)
- Increase your “College ROI”: Help your child get more from their education (Part 3 of 3) (Sakas and Company)
- The Best of the Best from Our March Newsletters (Bureau of Digital)
- Good Leaders/Managers Are Balanced (Punctuation)
Podcast Episodes
- Should your agency sell itself as a fractional CxO to clients? (Agency Leadership Podcast)
- Client Retention: How to Reduce Churn with Khushbu Doshi (Smart Agency Master Class)
- Unlocking Profits with Recurring Services with Pete Everitt (The Agency Profit Podcast)
- Media, Mayhem and What Happens in a Small Town (That Solo Life)
- The Power of Problem-Based Selling with Gregory Rosner (The Innovative Agency Podcast)
- Sell More: Putting the Buyer First, with Carole Mahoney (The Personal Brand Business Show)
- How to get targeted, long-term clients – with Tim Butler (The Digital Agency Show)
- How to Build Effective and Tasteful B2B Email Outreach Campaigns (The Digital Agency Growth Podcast)
Videos
- Cut to the Chase EP 11: Cheryl Bame – Bame Public Relations (RSW/US)
- Moving From The Qualifying Conversation To The Value Conversation (Win Without Pitching)
- Recoup your professional development investment (Agency Management Institute)
AI in Focus
- Navigating the Future of PR Measurement With AI (Spin Sucks)
- The AI version of your (or anybody’s) voice (For Immediate Release)
- AI for communicators: What’s new and what matters (PR Daily)