Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Your Power in the Pitch (The Biz Dev Blog)
- How Do Prospects Find Your Agency? (RSW/US)
- How to Grow Your Business, No Matter the Size (Spin Sucks)
- Why Mandating Return to Office Could Kill Your Marketing Agency (AgencyAnalytics)
- How Solo PR Pros can Embrace Diversity, Equity and Inclusion (Solo PR Pro)
- Are You a Personality-Led Firm Or An Institution? (David C. Baker)
- Is it even legal to use AI? (Bureau of Digital)
Podcast Episodes
- Managing Gen Z agency employees (and anyone else with less experience than you) (Agency Leadership Podcast)
- Planting New Business Trees (Spin Sucks)
- Is Your Firm Addicted to New Business? (2Bobs)
- Work Smarter with AI (That Solo Life)
- How To Keep Your Agency’s Pipeline Full Without Cold Calling Or Burnout (The Digital Agency Growth Podcast)
- Man vs Machine: The Future of AI and Copywriting (The Digital Agency Show)
- The rise of the de-influencer (For Immediate Release)
- Scaling Up Without Burning Out, with Mandi Ellefson (The Innovative Agency)
- Hiring Tips for Agencies in the Growth and Scaling Phases (Smart Agency Master Class)
Videos
- Economic uncertainty, late clients, billables, and financial projections: Agency Q&A with Karl Sakas (Sakas and Company)
- The platinum rule (Agency Management Institute)