Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 5 Essential Tips for Solo PR Pros Hiring Their First Employee (Solo PR Pro)
- Why You Never Have Enough Time to Work on Agency New Business (and How to Find More) (The Sutter Company)
- 7 Reasons Why Brands Put Their Advertising Account in Review (RSW/US)
- How a Great Referral Strategy Helps Service Offering Design (David C. Baker)
- The Best of the Best from Our July Newsletters (Bureau of Digital)
- What Is the Ideal Agency Structure? (Agency Analytics)
Podcast Episodes
- Are you trying to hire unicorns for your agency? (Agency Leadership Podcast)
- Making the 4-Day Work Week Feasible – and Profitable as a Professional Services Firm (The Agency Profit Podcast)
- ”Hi, Barbie!” A PR Pro Pop Culture Check-in (That Solo Life)
- How to Make Referrals (2Bobs)
- Sources of information (For Immediate Release)
- Justin Tan on Scaling and Removing Yourself from a Productized Service Business (The Digital Agency Growth Podcast)
- Strategies to Build a Thriving Social Community (The Digital Agency Show)
- Establishing Your Leadership Brand, with Maureen Farmer (The Personal Brand Business Show)
- Digital Agency Growth Starts with SOPs and Delegating (Smart Agency Master Class)