Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How Organizations Can Build Trust Through Content Marketing (Spin Sucks)
- The Marketplace of You: Seeing Your Small Business as a Valuable Asset (Solo PR Pro)
- 3 Tips to Boost Business With Amazon’s New Email Marketing (Spin Sucks)
- Stop Winging It And Start Taking Control Of Your Calendar (Agency Management Institute)
Podcast Episodes
- Taking your agency global (Agency Leadership Podcast)
- Being Trustworthy When You Can’t Trust Anyone (Spin Sucks)
- The Agency Gatekeeper (2Bobs)
- Setting your agency up for success by measuring metrics with Marcel Petitpas (Build a Better Agency)
- Jason Kramer on Lead Nurturing that Actually Works (The Digital Agency Growth Podcast)
- Working With Venture Capitalists and Building a Talented Team (The Digital Agency Show)
- Purpose-Driven Marketing, with Lyn Wineman (The Innovative Agency)
- How to make a great first impression online, with Junaid Ahmed (The Personal Brand Entrepreneur Show)
- Do You Uphold Your Agency’s Core Values Everyday? (Smart Agency Master Class)
Videos
- PR Pros Say “No Thanks” to these 7 Things (That Solo Life)
- Time tracking tips, agency business models, SOPs, and employee KPIs: Agency Q&A with Karl Sakas (Sakas & Company)
- Just Ask Jody: “When should we use video in our pitch meetings?” (The Sutter Company)
- Don’t leave your family in the dark (Agency Management Institute)