Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Real-Life Strategies Agency Owners Are Using to Land New Clients (Spin Sucks)
- Some Tensions Are Actually Healthy (David C. Baker)
- Are customers scaling back on budgets? (Bureau of Digital)
- Overcoming Top Barriers To Agency Growth | 2023 Benchmarks Report (Agency Analytics)
Podcast Episodes
- The Many Risks of Journalists (Spin Sucks)
- Biting Our Tongues and Minding Our Business (That Solo Life)
- Selling Client Education and Credentialling, with Darian Kovacs (The Agency Profit Podcast)
- Influencers amuck (For Immediate Release)
- Matthew Mozzocchi on Web3, the DAO Team Model, and Profitable Agency Partnerships (The Digital Agency Growth Podcast)
- The Evolution of Building a Highly Successful Agency (The Digital Agency Show)
- Building a Self-Accountable, High-Performance Team, with Wayne Mullins (The Innovative Agency Podcast)
- Pitching with Persuasion with James Church (The Personal Brand Entrepreneur Show)
- Rapid Agency Growth that Led to a Lucrative Acquisition Offer (Smart Agency Master Class)
- Failure is an opportunity: The impact of focusing on a clear vision (The Agency Hour Podcast)
Videos
- Cut to the Chase with Colleen Lerro Gallagher, President & CEO, OnWrd & UpWrd (RSW/US)
- Grow your bizdev pipeline, track productivity, shorten sales cycles: Agency Q&A with Karl Sakas (Sakas and Company)
- The Expert Says What They’re Thinking (Win Without Pitching)
- What is fear doing to your agency (Agency Management Institute)