Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Digital Marketing Agency Profit Margin: 3 Tips to Improve It (Parakeeto)
- Professionally Ghosted: What to Do When a Prospect Ghosts You (Spin Sucks)
- Planning takes planning… and faster growth = starting quarterly planning earlier than ever before (Sakas and Company)
- How to Keep Minority-Owned Agencies From Disappearing (Spin Sucks)
- Financial Strategies to Help Your Business Weather Economic Uncertainty (Solo PR Pro)
- Seeing The Big Picture vs. Too High and Too Low David C. Baker)
Podcast Episodes
- From laid off to you’re the boss (Agency Leadership Podcast)
- What To Do When You’re Professionally Ghosted (Spin Sucks)
- The Key Phases for Efficient Agency Growth, with Rachel Jacobs (The Agency Profit Podcast)
- Tell Me About It: Proactive Communication Matters (Solo PR Pro)
- Getting things “DoneDone” (Agency Trailblazer Podcast)
- A creative’s perspective on innovative creative briefs with Tim Brunelle (Build A Better Agency)
- Corey Quinn on Building an Agency from $20-150M (The Digital Agency Growth Podcast)
- Build Successful Ad Campaigns in TikTok and Other Social Platforms (The Digital Agency Show)
- Leveraging Your Data to Stay Ahead of the Curve, with Marcel Petipas (The Innovative Agency)
Videos
- The Joy and Pain of Clients New to PR (That Solo Life)
- Plan in five year increments (Agency Management Institute)