Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- When you’re facing an insurmountable challenge, do these 4 things first. (Anchor Advisors)
- Why Do Marketers Review New Ad Agencies? (RSW/US)
- The 16 Things Every Communications Plan Should Include (Spin Sucks)
- Whose Advice Should You Listen To? (David C. Baker)
- Adapt Your Sales Process! And Happy Mardi Gras! (Bureau of Digital)
- You Can’t Do It Alone (Agency Management Institute)
Podcast Episodes
- Do you need a new tool for [whatever]? (Agency Leadership Podcast)
- I Love it when a Plan Comes Together (Spin Sucks)
- How Account Managers are The Key to Growing Client Relationships, with Jennifer Plant (The Agency Profit Podcast)
- PR People, Stop Doing the Most (That Solo Life)
- Rachel Johnson Greer on the Early Days at Amazon, Building and Selling an Agency (The Digital Agency Growth Podcast)
- Smart Agency Growth with Clever Strategy (The Digital Agency Show)
- AI, Mastodon, the Metaverse — Headlines vs. Reality (For Immediate Release)
- Bolster Your Business Development Strategy, with Jody Sutter (The Innovative Agency)
- How to Become the Celebrity CEO, with Ramon Ray (The Personal Brand Entrepreneur Show)
- How to Calculate Your Buyback Rate and Maximize Time and Revenue (Smart Agency Master Class)
Videos
- How agency leaders should handle big ideas (Small Agency Talk Show)
- Rituals (Agency Management Institute)