Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- A “Triple A+” Objective Look at Your Firm (RSW/US)
- Cultural Intelligence in Communications (Solo PR Pro)
- Cost Variance Calculator (Parakeeto)
- Every company is creating two products at once. (Anchor Advisors)
- How to leave without making a mess (Bureau of Digital)
- One Step At A Time, People (David C. Baker)
- Trends In Agency-Client Reporting | 2023 Benchmarks Report (Agency Analytics)
Podcast Episodes
- Should AI upend your agency business model today? (Agency Leadership Podcast)
- How agencies should think about Wikipedia in 2023 (featuring Bill Beutler) (Chats with Chip)
- When It Sounds Too Good To Be True… (Spin Sucks)
- PR Pro Pop Culture Check-in (That Solo Life)
- The Ultimate Guide to Understanding Agency Billable Rates (The Agency Profit Podcast)
- Doing Employee Orientation Right (2Bobs)
- Brilliant Methods of Diversifying Your Agency’s Income Streams (The Digital Agency Show)
- The long arc of network disruption (For Immediate Release)
- Creating Value by Growing Your Community, with Shaun Clark (The Innovative Agency Podcast)
- Boost Retention and Never Lose an Agency Employee Again (Smart Agency Master Class)
Videos
- Can agency employees think like an owner? (Agency Management Institute)