Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Annual kickoff activities for agencies looking to improve media measurement & reporting (SAGA)
- Overcoming the top challenges of 2023 (Bureau of Digital)
- 5 Strategies for Making Your New Business Goals a Reality (The Sutter Company)
- Distance Is Not a Barrier: How Marketing Empowers Remote Businesses (Spin Sucks)
- Don’t Drag Your Feet on Employee Succession (Punctuation)
Podcast Episodes
- Are digital agencies dead? (Agency Leadership Podcast)
- How to Level Up Your Leadership as an Agency Owner, with Karl Sakas (The Agency Profit Podcast)
- Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations (The Digital Agency Growth Podcast)
- Protect yourself and your customers with smart legal policies (The Digital Agency Show)
- The Problems and Opportunities of 2024 (That Solo Life)
- Getting to the point, with Steve Woodruff (The Personal Brand Business Show)
- The Formula for a Successful YouTube Ad Campaign with Jake Larsen (Smart Agency Master Class)
Videos
- Top 10 Challenges of 2023 (Bureau of Digital)
- Sales proposals, scope creep, SOPs, and client account growth (Sakas and Company)
- Using your all team meetings well (Agency Management Institute)
AI in Focus
- Navigating the New Normal: Harnessing the Power of AI In PR (Spin Sucks)
- AI for crisis communications (For Immediate Release)