Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Small Gestures that Make a Big Impact on Agency Business Development (The Sutter Company)
- The Social Audio Revolution Is Here (Spin Sucks)
- Professional Development: An Investment in Yourself (Solo PR Pro)
- Find your people (Agency Management Institute)
- Why You Might Want To Leave Your Content Ungated (David C. Baker)
- Getting Earned Media Results In an Information Overload World (Spin Sucks)
Podcast Episodes
- The Power of Process (2Bobs)
- Spring Financial Cleaning for Solo PR Pros (That Solo Life)
- How Agencies Can Leverage Personal LinkedIn Profiles for Brand Sales (Agency Accelerated)
- The Only Funnel You Need (The Agency Mavericks Podcast)
- The necessary evil in your agency operations with Nathan Maxwell (Build a Better Agency)
- Martin Bihl on a Lifetime of Creative Direction (The Digital Agency Growth Podcast)
- Building Leaders – With Phil Case (The Digital Agency Show)
- Your personal brand, journalist edition (For Immediate Release)
- Tony Patrick on how to do better B2B SEO (FIR B2B)
- Agencies and Innovation – 150 Conversations & What’s Next, with Sharon Toerek (The Innovative Agency Podcast)
- The Secrets of the Next Level, with Chelsea Brinkley (The Personal Brand Entrepreneur Show)
- Designing Organizations for Diversity, Equity, and Inclusion (The Marketing Agency Leadership Podcast)
- The PR Week: 3.31.2022 – Lisa Tareila, Next PR (The PR Week Podcast)
- Why Your Agency Hit a Plateau and How to Catapult to the Next Level (The Smart Agency Master Class)
- Earned media in the age of the paywall (Spin Sucks)
- The Future of Agency Ops with Melanie Chandruang (Thrive)
- How to Avoid the Most Common Agency Mistakes, with Nick Hoard (The Progressive Agency Podcast)
Videos
- How the agency workforce’s expectations are changing (SAGA)
- Everybody is getting paid! Well almost. (Bureau of Digital)
- The 80-20 math rule! – Agency Management Tip for Owners (Agency Management Institute)
- Why, When and How To Say No To A Potential New Client When It Simply Isn’t a Good Fit (Win Without Pitching)
- The Marketer’s Edge – Joe Kerwin Interview (RSW/US)