Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Do you spend enough time listening as an agency leader? (SAGA)
- Why your agency’s Employee Onboarding process needs to start earlier (Sakas and Company)
- Best Practices for Securing Executive Speaking Engagements (Solo PR Pro)
- Forming Emotional Identity: Why You Should Care About What Customers Feel (Spin Sucks)
- Four Steps to Shift Your Agency’s Mindset And Promote Business Development (Agency Management Institute)
- Three Ways to Turn Your Agency’s Pitch into a Winning Pitch (The Sutter Company)
- Distinguishing Between Why Clients Leave, Come, And Stay With You (David C. Baker)
- Elizabeth Holmes: Not All Crises Are PR Crises (Spin Sucks)
Podcast Episodes
- How big should my agency be? (Agency Leadership Podcast)
- Why All My Content Is Ungated (2Bobs)
- Managing Difficult Client Conversations (That Solo Life)
- A behind the scenes look at inbound leads with Eric Stockton (Build a Better Agency)
- Getting authentic with BeReal (For Immediate Release)
- Scaling Your Agency to 8 Figures, with Jason Swenk (The Innovative Agency Podcast)
- The PR Week: 4.28.22 – Corey Dade, WSP USA (The PR Week Podcast)
- Who is responsible for deception at the top? (Spin Sucks)
Videos
- 3 Cold, Hard Agency New Business Wake-Up Calls (RSW/US)
- Beware of the Broker Feeding Frenzy (Bureau of Digital)
- The Importance of Having Value Conversations With Every Single Client (Win Without Pitching)
- Candor – Agency Management Tip for Owners (Agency Management Institute)