Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How PR Pros Can Find Their Secret Sauce (Solo PR Pro)
- Ask “what,” not “why”. (Anchor Advisors)
- Sometimes, you have to let go (Bureau of Digital)
- Should You Be Dismissing Staff More Quickly? (David C. Baker)
- A Therapist-Turned-Agency-Owner’s Guide To Tough Client Conversations (Agency Analytics)
Podcast Episodes
- Setting expectations for agency clients (Agency Leadership Podcast)
- The 5 Kinds of Stories You Need to Tell (Spin Sucks)
- WGA AI Deal and Its Implications for PR Pros (That Solo Life)
- Transforming Agency Burden into an Asset, with Jason Swenk (The Agency Profit Podcast)
- A status report on AI and PR (For Immediate Release)
- Paul M. Caffrey on Sales Preparation and Improving Your Close Rate (The Digital Agency Growth Podcast)
- Navigating the Challenges of Working with Enterprise Clients, with Mike Maynard (The Innovative Agency Podcast)
Videos
- Should we say ‘yes’ to pay to play speaking opportunities? (The Sutter Company)
- How Do You Respond When The Client Tells You They’re Still Thinking About It? (Win Without Pitching)
- Does your environment tell your story? (Agency Management Institute)