Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How much is your agency worth? (SAGA)
- Year-end Activities for Agencies looking to improve Media Measurement & Reporting (The Measurement Standard)
- The best way to improve your team’s performance (Anchor Advisors)
- Tis the Season for Client Gifts (Solo PR Pro)
- Maximizing Your Pro-Bono Contributions (Punctuation)
- Want to Be a Great Leader? Start by Building Trust and Respect (Spin Sucks)
- 5 questions to help determine how well your agency’s identity and positioning is working (SAGA)
Podcast Episodes
- The value of outside perspective to agency owners (Agency Leadership Podcast)
- Embracing Servant Leadership in Agency Businesses, with Kurt Uhlir (The Innovative Agency Podcast)
- Honing Your Ideal Niche and Having Confidence to Raise Agency Prices with Matt Banker (Smart Agency Master Class)
- Navigating the Challenges of Effective PR Strategies (Spin Sucks)
- How to Build an Agency that Grows Without You, with Mandi Ellefson (The Agency Profit Podcast)
- Thriving in Spite of Major Challenges with Smart Delegation (The Digital Agency Show)
- AI Shake-Ups, Solutions and Ethical Standards (That Solo Life)
- A Theory of Leisure (2Bobs)
- Outdoor guerrilla marketing campaign goes viral (For Immediate Release)
Videos
- What If I Mess Up In The Sale? (Win Without Pitching)
- Are you living your values out loud? (Agency Management Institute)