Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 99 PR Problems? Make Sure Your Pitch Ain’t One (Spin Sucks)
- Overall Business Performance Expectations for 2024 (RSW/US)
- Two ways to coach your team (Anchor Advisors)
- Why Every Agency Leader Needs a Mentor (AgencyAnalytics)
- Adding Contractors Into the Mix (Punctuation)
- Are Your 2024 Goals 💩 or Legit? (Bureau of Digital)
Podcast Episodes
- Agencies succeed through consistency and evolution (Agency Leadership Podcast)
- Embracing Values to Shape Agency Culture and Operations, with Tory Gray (The Innovative Agency)
- Vanguard leaves investors twisting in the wind (For Immediate Release)
- Mastering Utilization and Capacity Planning for Agency Profits (The Agency Profit Podcast)
- Stop Sending Proposals! Increase Your Win Rate With This Trick (Spin Sucks)
- Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk (The Digital Agency Growth Podcast)
- Breaking Up the Band – Becoming Solo Again (That Solo Life)
- The Art of Conversational Selling, with Wendy Harris (The Personal Brand Business Show)
Videos
AI in Focus
- How AI can avoid the Super Bowl curse (PR Week)