Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Let’s Talk About Ad Agency Specialization Myths (RSW/US)
- Reach your goals faster: Are you a Starter or a Finisher? (Sakas and Company)
- Most Leaders Suck at Communications—Here’s What to Do About It (Spin Sucks)
- Take a Lesson From Southwest and Prepare for Crises (Solo PR Pro)
- The Message An Undifferentiated Firm Sends (David C. Baker)
- AI & You? What do we do? (Bureau of Digital)
- Unleashing Business-Strengthening Superpowers During Tough Times (Spin Sucks)
- What Does a 5-Star Employee Look Like, and How Can I Attract Them? (Agency Management Institute)
Podcast Episodes
- What if something happens to you as agency owner? (Agency Leadership Podcast)
- The Problem of Ignoring the Communication Professionals in the Room (Spin Sucks)
- Purpose and Positive Change (That Solo Life)
- How to Make More Money by Optimizing your Website, with Ryan Thrash (The Agency Profit Podcast)
- How To Program Your Brain and Change Your Life (The Digital Agency Show)
- Does every company need a COO (For Immediate Release)
- Using Personal Branding to Gain an Advantage with Jason Mudd (The Innovative Agency)
- Why Acquisitions Aren’t an Impossible Growth Strategy for Your Agency (Smart Agency Master Class)
- Is Your Overwhelm an Ops Issue? With Melissa Morris (Thrive)
Videos
- Slack Overflow by The Bureau (Bureau of Digital)
- Marketer Panel Excerpt: 2023 RSW Virtual Conference (RSW/US)
- ASS-U-ME (Agency Management Institute)