Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- The 16 Things Every Communications Plan Should Include (Spin Sucks)
- Can’t Find Time for Creativity? Here’s What to Do. (Agency Management Institute)
- What Does and Doesn’t Happen After You Specialize? (David C. Baker)
- 4 Actionable Tips for Better Media Relations (Spin Sucks)
Podcast Episodes
- Let’s talk about trading time for money (The Agency Leadership Podcast)
- Six Hidden Benefits of Client Concentration (2Bobs)
- The Value of Diversity in Organizations (That Solo Life)
- Episode 332: Rethinking agency biz dev part 6: Play to win, with Drew McLellan (Build a Better Agency)
- Trent Dyrsmid on Setting Up Your Processes for Success (The Digital Agency Growth Podcast)
- Combining Marketing with Design & Marketing with Heart – With Cathy Olson (The Digital Agency Show)
- The Metaverse goes corporate (For Immediate Release)
- How To Inject Creativity Back Into Agencies While Balancing Time Restraints (The Innovative Agency Podcast)
- You’re not too weird to sell to corporate, with Jess Lorimer (The Personal Brand Entrepreneur Show)
- How to Apply AI to Email at Scale (The Marketing Agency Leadership Podcast)
- The PR Week: 2.17.2022 – Kiwan Anderson, Nike Communications, and Aaimira Garba, LoveLee Wine (The PR Week Podcast)
- Do You Have a Foot in the Door Strategy to Scale Your Agency Faster? (The Smart Agency Master Class)
- What a good communications plan should include (Spin Sucks)
- What ‘Doing the Work’ Does For Your Agency, with Rachel Roberts Mattox (Thrive)
- Daos and Crypto and Blockchain (Oh, my!) (For Immediate Release)
Videos
- Be an agency leader that people want to work for (Small Agency Talk Show)
- RFP Hack – Agency Management Tip for Owners (Agency Management Institute)
- Are you offering “unlimited” time off? (Bureau of Digital)
- How To Find Work/Life Balance – Whiteboard Session Edit (The Futur)
- Just Ask Jody: “How do we keep the dialogue open with a prospect after the proposal” (The Sutter Company)