Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Craziest Client Requests (And How To Respond to Them) (AgencyAnalytics)
- Making the Case for Contributed Content In Your Comms Plan (Spin Sucks)
- Why Don’t Agencies Ask More Questions in a New Business Pitch? (The Biz Dev Blog)
- 4 Agency Pricing Models: Which One is Right for You? (Parakeeto)
- 5 Tools to Help You Start Your Solo PR Business (Solo PR Pro)
- Are Side Hustles worth It? (Bureau of Digital)
Podcast Episodes
- Keeping an eye on your agency’s finances (Agency Leadership Podcast)
- The Magic of Contributed Content (Spin Sucks)
- The Perils of “Good/Better/Best” Pricing (2Bobs)
- How PR Pros Can Rock That Proposal (That Solo Life)
- Colin Bryar on Working Backwards (The Digital Agency Growth Podcast)
- Embracing an Agency Owner Mindset, with Greg Hickman (The Innovative Agency)
- Want More Clients? Niching Down Can Help You Find Your Ideal Clients (Smart Agency Master Class)
- How To Take 2 Months Off without Your Business Collapsing (The Agency Hour Podcast)
Videos
- Legacy clients, raising prices, scope creep, agency structure, and more: Agency Q&A with Karl Sakas (Sakas and Company)
- How do we grab the client’s attention at the start of a pitch meeting? (The Sutter Company)
- Where is your 2023 revenue going to come from? (Agency Management Institute)