Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Making Social Mission a Part of Your Brand Communications (Spin Sucks)
- 5 Solos Share How to Break Into A Different Sector of Business (Solo PR Pro)
- This Simple Method Removes All Noise and Distractions for Extreme Productivity (Inc.)
- What Agencies Need to Know (Now) About NFTs and the Metaverse (Legal + Creative)
- Where do you lay your head? (Agency Management Institute)
- Leadership Is Often Letting Your Friends Down At a Pace They Can Absorb (David C. Baker)
- Shared Media Considerations In a PESO Model™ Program (Spin Sucks)
Podcast Episodes
- The reality of selling your PR or marketing agency (Agency Leadership Podcast)
- The evolution of agency events (featuring Carl Smith) (Chats with Chip)
- How to do Personalized New Business Outreach at Scale, With Dan Englander (The Agency Profit Podcast)
- How Solo PR Pros can Manage Client Communications (That Solo Life)
- The Ultimate Content Creation Framework (The Agency Mavericks Podcast)
- Selling agency relationships in a virtual world with Tom Martin (Build a Better Agency)
- Ken Marshall on B2B Inbound Marketing in 2022 (The Digital Agency Growth Podcast)
- Adapting as Marketers – With Jennifer Spivak (The Digital Agency Show)
- Can’t brands all just get along? (For Immediate Release)
- Protecting & Monetizing Intellectual Property, with Sharon Toerek (The Innovative Agency Podcast)
- Levelling up your audience to level up your options, with Mike Morrison & Callie Willows (The Personal Brand Entrepreneur Show)
- Virtual Influencers – How to Grow Gen Z Followers with Tech (The Marketing Agency Leadership Podcast)
- The PR Week: 4.7.22 – David Lowey, marcoms and operations, Atari VCS and Atari Video Games (The PR Week Podcast)
- Do You Have a Clear Vision and Does Your Team Support It? (The Smart Agency Master Class)
- Make Your Social Decisions Strategically (Spin Sucks)
- Are You Playing the Long Game? with Dorie Clark (Thrive)
Videos
- When your agency is an extension of the client’s team (Small Agency Talk Show)
- The Ethical Web Design Framework (Bureau of Digital)
- Compliment them (Agency Management Institute)
- The Marketer’s Edge – Michael Margolies Interview (RSW/US)