Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How To Reduce Agency Churn With Client Reporting (AgencyAnalytics)
- How to Prepare Now for an Impending Recession (Spin Sucks)
- What Buyers Are Looking For (David C. Baker)
- 3 Key Profitability Drivers Agencies Need to Prioritize (Parakeeto)
- Embrace — Don’t Fear — That AI is Here (Solo PR Pro)
- The 2023 Tools Report Is Inside!!! (Bureau of Digital)
- A busy calendar is the death of creativity (Anchor Advisors)
- The 3 Fatal Flaws of the Metaverse (Spin Sucks)
Podcast Episodes
- Expanding the service offerings of your media relations agency (Agency Leadership Podcast)
- Ripple Effects: Protecting Your Business from Global Upsets (Spin Sucks)
- The Perfect P&L for Service Businesses, with Adam Rundle (The Agency Profit Podcast)
- How to Pivot Your Blockbuster to Smaller Screens (That Solo Life)
- Community building as a brand marketing strategy with Mark Schaefer (Build a Better Agency)
- Pricing Packages, Strategic Partnerships, and an Abundant Mindset (The Digital Agency Show)
- Pitching original content (For Immediate Release)
- Branded & Protected with Jim Hart (The Personal Brand Entrepreneur Show)
- Evolving from a SaaS Agency to a Successful Email Marketing Agency (Smart Agency Master Class)
Videos
- Cut to the Chase with Bill Milkereit, Co-Founder of Poke The Bear (Parts 1 and 2) (RSW/US)