Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- A Beginner’s Guide to Launching a Mobile Marketing Tour (Spin Sucks)
- 4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business (Solo PR Pro)
- Pipeline stalled, fewer leads and retainers canceling. WTAF? (Bureau of Digital)
- Three Principles of Service Offering Design (David C. Baker)
- How to Attach the PESO Model™ to the Sales Funnel (Spin Sucks)
Podcast Episodes
- Biz dev when you’re just starting an agency (Agency Leadership Podcast)
- Putting the PESO into your Sales Funnel (Spin Sucks)
- How Southwest Went South and What PR Pros Can Learn from It (That Solo Life)
- Innoficiency in Your Agency (2Bobs)
- Maximize the Power of a Second in Command (The Digital Agency Show)
- David Murray – What’s ahead for executive communication (EE Voice)
- Shake up your work-from-home routine (For Immediate Release)
- Leadership and What it Means For You, with Peter Levitan (The Innovative Agency Podcast)
- Belonging to the Brand, with Mark Schaefer (The Personal Brand Entrepreneur Show)
- What are the Top Priorities for Building a Strong Agency Foundation? (Smart Agency Master Class)
Videos
- Being a transparent agency leader (Small Agency Talk Show)