Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How B2B Agencies Are Delighting Clients With Case Studies (Spin Sucks)
- Should you start a referral program? (Bureau of Digital)
- Fall into Business Development (Solo PR Pro)
- How Good Clients Can Change Your Life (David C. Baker)
- How To Ask a Client To Increase Their PPC Budget (Agency Analytics)
Podcast Episodes
- The value of employee exit interviews for agencies (Agency Leadership Podcast)
- Reputation is Everything. Your Crisis Communications Plan Can Protect It (Spin Sucks)
- Finding Focus in Your Agency, One Metric at a Time, with Ryan Watson (The Agency Profit Podcast)
- Alyson Caffrey on Agency Ops and the Power of Sabbaticals (The Digital Agency Growth Podcast)
- More trust and fewer charts: How to keep clients loving you (The Digital Agency Show)
- AI and elections: Should we panic? (For Immediate Release)
- Solving the Profitability Puzzle, with Ilia Markov (The Innovative Agency Podcast)
- Crowdfunding & other adventures in Personal Branding, with Ian Paget (The Personal Brand Business Show)
- Top 4 Agency Sales Tactics That Work: Insights from a Brand CEO (Smart Agency Master Class)
Videos
- Should we pay commission or salary for new business? (The Sutter Company)