Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Found Money: Why Your Contact Database is a Valuable Asset (and How to Get More Value Out of It) (The Sutter Company)
- How to Close the Praise Deficit Between Men and Women (Spin Sucks)
- The Top 3 Reasons It’s Harder For Ad Agencies To Get New Business (RSW/US)
- Facing my problem head-on (Agency Management Institute)
- The Impact of Pricing: Waterfall vs. Agile (David C. Baker)
- 3 Steps to Leverage the Creator Economy to Promote Your Brand (Spin Sucks)
Podcast Episodes
- Charging clients for internal agency staff time (Agency Leadership Podcast)
- Ongoing Education about Earned Media (Spin Sucks)
- Prostitutes and Scope Creep (2Bobs)
- Working with Multiple Generations (That Solo Life)
- Marrying creativity with technology for brand awareness innovation with Alvaro Melendez (Build A Better Agency)
- Andrew Morgans on Building a 37-Person Amazon Agency (The Digital Agency Growth Podcast)
- Communication, Education, and Strategy with Clients (The Digital Agency Show)
- Ad agencies embrace AI art (For Immediate Release)
- Optimize Backend Operations to Maximize Profitability with Alyson Caffrey (The Innovative Agency)
- What Big Decisions Do Successful Agency Owners Make Every Year? (Smart Agency Master Class)
Videos
- What is business development like at other agencies in 2022? (Small Agency Talk Show)
- Slack Overflow Show (Bureau of Digital)
- Track it all (Agency Management Institute)