Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How Comms Pros Can Survive a Recession By Working With Sales (Spin Sucks)
- That Solo Life Podcast Celebrates 200th Episode (Solo PR Pro)
- Trust Your Marketing Instincts in a Data-Driven World (Bureau of Digital)
- Incongruities Of What We Say…and Do (David C. Baker)
- State of the Media in 2023 According to Propel Media Barometer (Spin Sucks)
- Future-Proof Your Agency: Diversify Your Income With Recurring Revenue Strategies (Agency Analytics)
Podcast Episodes
- The challenges of project-focused agencies (The Agency Leadership Podcast)
- Demonstrating Your Value During Budget Cutbacks (Spin Sucks)
- Media Madness (That Solo Life)
- Qualities of the World’s Best Project Managers (2Bobs)
- Ron Story Jr. on Sales, Acquisition, and Relationship Building (The Digital Agency Growth Podcast)
- Maximizing ChatGPT’s Potential for copywriting success (The Digital Agency Show)
- BBC fires a shot in the disinformation war (For Immediate Release)
- Building Your Recession Safety Net, with Gini Dietrich (The Innovative Agency Podcast)
- No Price Tag on Peace – Building a Business with a Team Culture that You Love (Agency Mavericks)
Videos
- Should we focus on organic new business or net new business? (The Sutter Company)
- Don’t cheat on your financial metrics (Agency Management Institute)