Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Setting expectations for raises and promotions at your agency (SAGA)
- Creating more value (so you can earn more money). (Anchor Advisors)
- How Comms Pros Can Help Businesses Take Action (Spin Sucks)
- The Importance of Business Development in a Tough Economy (Solo PR Pro)
- When Do You Need To Bring In A CFO? (David C. Baker)
- How to Break Through a Growth Plateau at Your Agency (Agency Analytics)
- Parkinson’s Law: What It Is and How It Affects Employee Engagement (Bureau of Digital)
- Understand the difference between tax and business accounting for your agency (SAGA)
- Want to Be Better at Marketing? Get Better at Writing. Here’s How (Spin Sucks)
Podcast Episodes
- References and case studies for your agency (Agency Leadership Podcast)
- 3 Questions to Help You Communicate Your Values (Spin Sucks)
- Freedom, Finance, and Keeping Your Business Fit (That Solo Life)
- How to Attract and Acquire More Clients for Your Agency, with Brent Weaver (The Agency Profit Podcast)
- Toxic clients & mental health (Trailblazer fm Podcast)
- Georg Dauterman on How IT Can Optimize Your Organization (The Digital Agency Growth Podcast)
- Balancing Your Authority Marketing Campaigns, with Sharon Robustelli (The Innovative Agency Podcast)
- Boost Agency Growth Without Working Yourself to Death (Smart Agency Master Class)