Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Unlocking the Power of Mentorship: A Guide for Communications Pros (Spin Sucks)
- 9 Financial Challenges Digital Agencies Face and How To Overcome Them (Parakeeto)
- Why Are We Defensive As An Industry? (Punctuation)
- Empowering Female Agency Leaders in the Marketing Industry (AgencyAnalytics)
Podcast Episodes
- Handling frustration as an agency owner (Agency Leadership Podcast)
- Agency salary and compensation trends in 2024 (featuring Nicholas Petroski) (Chats with Chip)
- How to Build a 5 Million Dollar Agency, with Michael Wark (The Agency Profit Podcast)
- Making the Case for Contributed Content In Your Comms Plan (Spin Sucks)
- Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies (The Digital Agency Growth Podcast)
- Your plan for getting on podcasts successfully – with Christina Lenkowski (The DIgital Agency Show)
- Strategizing Success for Marketing Agencies, with Nicole Mahoney (The Innovative Agency)
- Blitzing your Marketing with Empathy & Authenticity, with Abi Sea (The Personal Brand Business Show)
- More Important Than Money, A Discussion With Agency Owner Robert Lee (Smart Agency Master Class)
- It’s Now Time To Give Solo PR Pros Their Respect (That Solo Life)
Videos
- “What’s the best way to evaluate whether a potential client is a good fit?” (The Sutter Company)
- Don’t give away the farm (Agency Management Institute)
AI in Focus
- Embracing AI Without Killing Your Culture (Bureau of Digital)
- How Microsoft is using AI for measurement for its own comms (PR Daily)
- Knotch launches generative AI product AIQ (PR Week)