Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Characteristics and Instincts of Rebel Leaders (Spin Sucks)
- 3 Green Flags Solo PR Pros Should Seek Out in a Client (Solo PR Pro)
- 5 Ways You’re Not Controlling the Pitch (and How to Change That) (The Sutter Company)
- Let’s Talk About Case Studies (David C. Baker)
- How I Landed an Interview With Forbes in Five Hours (Spin Sucks)
Podcast Episodes
- Measuring (and reporting) your agency’s results for clients (Agency Leadership Podcast)
- Break the Rules to Discover New Ideas (Spin Sucks)
- The Evolution of a Marketing Firm (2Bobs)
- Why pivoting your agency niche will help you sell better with Stephen Woessner (Build A Better Agency)
- The Solo PR Pro’s Guide to Social Media Changes (That Solo Life)
- Sarah Noel Block on Effective Marketing Systems for Tiny Teams (The Digital Agency Growth Podcast)
- How to Prepare for an Upcoming Recession (The Digital Agency Show)
- Work-from-home and the generational divide (For Immediate Release)
- Integrating Artificial Intelligence (AI) in Agencies, with Josh Harris (The Innovative Agency)
- The Hybrid Approach to Relationship Sales, with Dan Englander (Thrive)
Videos
- Improvement plan (Agency Management Institute)