Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Use weekly 1:1 meetings to drive agency performance (SAGA)
- Choose the right marketing Agency Model: Should you be Front-End, Back-End, or Full-Stack? (Sakas and Company)
- Evolve Your Agency, Add New Services, Enjoy Every Economy (Spin Sucks)
- You Wanna Be A Timeshare? Or Earn Client Loyalty? (David C. Baker)
- Why Agency Gross Income is the Key to Measuring Your Agency’s Real Income (Parakeeto)
- What does ChatGPT and generative AI mean for PR agencies? (SAGA)
- 5 Questions to Ask During a Communications Post-Mortem (Spin Sucks)
Podcast Episodes
- The 2023 Banking Crisis and what it means for your agency (Agency Leadership Podcast)
- Evolving Your Services to Weather the Storms (Spin Sucks)
- Getting Real About Disruption (That Solo Life)
- Inbound, Outbound, and In Between (2Bobs)
- Konrad Sanders on Content, ChatGPT, and What it Means for Your Agency (The Digital Agency Growth Podcast)
- How You Can Get Amazing Reach – With Chris Do (The Digital Agency Show)
- Making AI-generated brand magic (For Immediate Release)
- Becoming an AI-Savvy Agency, with Paul Roetzer (The Innovative Agency Podcast)
- Boosting Client Retention with the Right Offering (Smart Agency Master Class)
- The Power of Community: How Connections Can Drive Success (The Agency Hour Podcast)