Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 11 Ways PR Agencies can leverage AI for their clients in 2023 (SAGA)
- Using Online Reviews to Evolve Your Earned Media Efforts (Spin Sucks)
- How’s everyone’s pipeline right now? (Anchor Advisors)
- Benefits of the RFP Process for Ad Agencies (RSW/US)
- Boosting Accuracy and Compliance: Solving Time Tracking Woes in Agencies (Parakeeto)
- It’s about time I share this. (Bureau of Digital)
- 9 Relatable Client Reporting Horror Stories You’ll Want to Avoid (Agency Analytics)
Podcast Episodes
- Is business slowing down for agencies in 2023? (The Agency Leadership Podcast)
- It’s Time to Update Your Earned Media Strategy (Spin Sucks)
- Make it Make Sense: How to Level Up Your Client Service Game (That Solo Life)
- Strategies for Profitability and Client Satisfaction, with Ashley Carroll (The Agency Profit Podcast)
- Raul Hernandez-Ochoa on Building a High-Profit Agency (The Digital Agency Growth Podcast)
- Create Efficient Systems to Save Time and Grow Your Team and Agency (The Digital Agency Show)
- Trust, likability, and confirmation bias (For Immediate Release)
- Contending With AI Tools During an Economic Downturn, with Steve Pockross (The Innovative Agency Podcast)
- The Power of Polarising, with Grace Lancer (The Personal Brand Entrepreneur Show)
Videos
- Cut to the Chase with James Rayburn, President/CEO, charlieuniformtango (RSW/US)
- Crisis Averted (Agency Management Institute)