Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Three ‘Levers’ for Profitable Delivery: Pricing, Scope, and Scope Management (Sakas and Company)
- The Good, the Bad, and the Ugly of Generative AI (Spin Sucks)
- Planning for parental leave as a solo PR pro (Solo PR Pro)
- From Inefficiencies to Excellence: The Power of Process Improvement (Parakeeto)
- The Incredible Power of Being Together (Bureau of Digital)
- Pros + Cons of Having a Partner (David C. Baker)
- The Definitive Guide to Creating a Lead Magnet for Your Agency (Spin Sucks)
- Where Agency Leaders Go To Learn and Stay Ahead of the Game (Agency Analytics)
Podcast Episodes
- Setting AI policies for your agency (The Agency Leadership Podcast)
- Using Generative AI as a Communicator (Spin Sucks)
- The Future of Work (That Solo Life)
- How to Improve Your Inbound Strategy, with Nigel Thomas (The Agency Profit Podcast)
- Sam Jacobs on Reciprocity, Recession, and Building Pavilion (The Digital Agency Growth Podcast)
- Create a Seamless Project Experience (The Digital Agency Show)
- Specialize by Defining Your Niche, with Corey Quinn (The Innovative Agency Podcast)
- How to Get Paid for Strategy You’re Giving Away for Free (Smart Agency Master Class)