Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Amid the Great Resignation, PR agencies must redefine what excellence looks like (PR Daily)
- These are the risks of forcing workers back to the office full-time, according to study (Ragan)
- Attract your ideal acquirer: Consider tailoring your agency’s business model, services, and client base… to a point (Sakas & Company)
- 6 Elements of a Good Story to Share Your Message (Spin Sucks)
- Uncertain Times: 12 Resources for Solo PR Pros (Solo PR Pro)
- Sometimes you have to check out (Agency Management Institute)
- Get Ready to Fill Up Your Sales Pipeline (Agency Mavericks)
- The Downsides of Being An Architect Versus A Builder (David C. Baker)
- Being Inclusive: How Sharing the Spotlight Makes You a Better Leader (Spin Sucks)
Podcast Episodes
- Why SaaS marketing tactics probably won’t grow your agency (The Agency Leadership Podcast)
- Spring Clean Your Information Diet (That Solo Life)
- How To Develop A Scalable Customer Advocacy Program (Agency Accelerated)
- The Only Funnel You Need (The Agency Mavericks Podcast)
- How to Perfect the Client Onboarding Experience, with Taylor McMaster (The Agency Profit Podcast)
- Helping agency owners sell the way people buy with David Priemer (Build a Better Agency)
- Matthew Stibbe on Scaling an Agency through Focus, Smarts, and Team Happiness (The Digital Agency Growth Podcast)
- Communicating climate risk (For Immediate Release)
- Eliminating Fear in the Workplace, with Marc Yudkin (The Innovative Agency Podcast)
- Marketing Long-Cycle B2B Tech (The Marketing Agency Leadership Podcast)
- The PR Week: 3.24.2022 – Elizabeth McNichols, CEO, Outcast (The PR Week Podcast)
- How to Replace Yourself as Agency CEO and Remain Part of Its Future (The Smart Agency Master Class)
- Gleefully share the spotlight (Spin Sucks)
- The Future of Agency Ops with Melanie Chandruang (Thrive)
- How to Build a Successful Agency, with Nick Kremer (The Progressive Agency Podcast)
Videos
- A new way to meet virtually! – Agency Management Tip for Owners (Agency Management Institute)
- BB 43 (Bureau of Digital)
- The Marketer’s Edge: Min Choi Interview (RSW/US)