Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Let’s talk about the “R” word (SAGA)
- What Is Public Relations? (Spin Sucks)
- How to Handle Tough Client Conversations (Solo PR Pro)
- Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers (Agency Management Institute)
- Why You Should Probably Be Putting More Things In Writing (David C. Baker)
- How to Execute Campaigns With a PR Calendar (Free Template) (Spin Sucks)
Podcast Episodes
- Agencies and the possible Recession of 2022 (Agency Leadership Podcast)
- How to Build a Productized Service Business to Sell, with Tyler Gillespie (The Agency Profit Podcast)
- How To Drive ROI with Customer Advocacy (Agency Accelerated)
- PR on the Big – and Little – Screen (That Solo Life)
- Running a Remote Agency – With Andrew Lee Miller (The Digital Agency Show)
- Keeping More Money In Your Agency, with Chris Hervochon (The Innovative Agency)
- On Generosity, Integrity, Raising the Goal, and Doing it NOW! (The Marketing Agency Leadership Podcast)
- Are You Afraid to Raise Digital Agency Prices? (The Smart Agency Master Class)
- Using 6-week cycles to optimize agency operations with Joe Martin (Build a Better Agency)
Videos
- We’ve got some tough choices to make (Bureau of Digital)
- Make or save $5K (Agency Management Institute)