Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 5 questions to help determine how well your agency works for you (SAGA)
- Is your team strong or weak? (Anchor Advisors)
- Changing the World with Kindness (Solo PR Pro)
- How AI can make us better at being human (Bureau of Digital)
- How Geography Impacts Positioning (Punctuation)
- How to Align Sales and Marketing Teams to Skyrocket Your Startup (Spin Sucks)
- How I approach note-taking in client meetings (SAGA)
Podcast Episodes
- Hidden overservicing by agency employees (Agency Leadership Podcast)
- Creating a Culture of Innovation in Your Agency, with Jacob Beckley (The Innovative Agency Podcast)
- The Making of a Great Leader: Beyond the Title and Into the Traits (Spin Sucks)
- Increasing Agency Profits with Customer Lifetime Value, with Robert Patin (The Agency Profit Podcast)
- Greg Hickman on Going from Labor to Leverage (The Digital Agency Growth Podcast)
- Playing the Long Game: How to Foster Relationships and Keep Top-of-Mind (The Digital Agency Show)
- Where Do We Go from Here? Social Media for 2024 (That Solo Life)
- The Pricing Model That Led to 8-FIGURE AGENCY GROWTH with Graeme Barlow (Smart Agency Master Class)
- RyanAir’s Social Media Chief doesn’t leave quietly (For Immediate Release)
- Market Your Agency Differently, with Claire Hutchings (Thrive)
Videos
- From Agreeable To Hostile – “What’s Changed?” (Win Without Pitching)
- Agency positioning, team change management, and client churn benchmarks (Sakas and Company)
- Can your employees actually buy your agency? (Agency Management Institute)