Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Scaling from Solo Practitioner to Public Relations Agency (Solo PR Pro)
- Don’t Leave Leadership Vacuums (David C. Baker)
- Balancing AI Risks and Opportunities In Your Communications Work (Spin Sucks)
- What is “Leadership”? (Anchor Advisors)
- An Agency Owner’s Guide to Equity Partnerships (Agency Analytics)
Podcast Episodes
- Real talk about agency websites (Agency Leadership Podcast)
- Resiliency and remote teams in an agency (featuring Xaña Winans) (Chats with Chip)
- Where Should You Spend Your Time in 2024? (Spin Sucks)
- Navigating Opportunities and Assessing Potential, with David DeMuth (The Innovative Agency Podcast)
- Communicating Clearly in Uncertainty (That Solo Life)
- Is the Israel-Hamas war a communications no-win situation? (For Immediate Release)
- Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, with Emily Hunkler (The Agency Profit Podcast)
- David Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding Meaning (The Digital Agency Growth Podcast)
Videos
- Kim McKeeman on Just Ask Jody Live: Positioning Strategy (The Sutter Company)
- Blair Enns And Shannyn Lee Role-Play A Qualifying Conversation (Win Without Pitching)
- How are agencies making money doing video? (Agency Management Institute)