Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Spin Sucks: What You Can Learn from Climate Change Contrarians (Spin Sucks)
- Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor (Solo PR Pro)
- Do you have a Reluctant Leader at your agency? (Sakas & Company)
- Why Inbound Marketing Is Better for Your Business Than Outbound Marketing (Agency Management Institute)
- Losing Graciously…Even While Being Intensely Competitive (David C. Baker)
- The Creative Process Is Broken, Here’s How to Fix It (Spin Sucks)
Podcast Episodes
- Going from agency coach to agency leader (Part 2 of 2) (Chats with Chip)
- Using Our Powers for Good (Spin Sucks)
- How Categories and Positioning Options Might Change (2Bobs)
- Refocus on LinkedIn (Agency Trailblazer Podcast)
- Taking control of occupational burnout before it burns you with Dr. Gerry Farris (Build A Better Agency)
- Marquis Murray on Agency Tools, Systems, and the Most Profitable Operational Tweaks (The Digital Agency Growth Podcast)
- Is unbranded ethical? (For Immediate Release)
- LinkedIn Advertising for Agencies, with AJ Wilcox (The Innovative Agency)
- The Intersection of Inclusion and Technology, with Arthur Woods (Thrive)
Videos
- Google Analytics 4 (GA4) Panel Discussion (Bureau of Digital)
- The Battle Against Misinformation (That Solo Life)
- The Prospecting Tool Your Agency Is Not Using (RSW/US)