Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Overcome Marketing Myopia By Using High-Quality Data (Spin Sucks)
- Agency Partnership Agreements: Addressing the Good, the Bad, and the Ugly (Agency Management Institute)
- How To Manage Client’s Web Design Expectations (Agency Mavericks)
- Planning On Capacity And Growth In An Uncertain World (David C. Baker)
- The Critical Importance of ESG Today (Spin Sucks)
Podcast Episodes
- Why do agencies lose clients? (The Agency Leadership Podcast)
- Hiring, Salaries and Geo-Arbitrage in a Remote World, With Noel Andrews (The Agency Profit Podcast)
- Managing Uncertain Times (That Solo Life)
- Don’t build the website (Agency Mavericks Podcast)
- How to attract and retain agency employees, with Drew McLellan (Build a Better Agency)
- A Sneak Peek at Relationship Sales At Scale (the book) (The Digital Agency Growth Podcast)
- Setting Boundaries With Clients & Staff – With Emily Cohen (The Digital Agency Show)
- You’re always on the record (For Immediate Release)
- Stacking the odds of success online, with Jenny Wright & Alyson Lex (The Personal Brand Entrepreneur Show)
- Small Businesses and Nonprofits Win with Organization, Strategy, and Personality (The Marketing Agency Leadership Podcast)
- How to build your “voice brand” (For Immediate Release)
- The PR Week: 3.10.2022 – Eileen Ziesemer, Ulta Beauty (The PR Week Podcast)
- Does Your Agency’s Messaging Stand Out from the Competition? (The Smart Agency Master Class)
- As the situation escalates (Spin Sucks)
- Is it tenable to keep doing business in Russia? (For Immediate Release)
Videos
- You’re never done teaching – Agency Management Tip for Owners (Agency Management Institute)
- Managing remote employees, crisis comms, and outsourcing: Agency Office Hours Q&A with Karl Sakas (Sakas & Company)
- Let’s take back control of our day (Bureau of Digital)
- The Marketer’s Edge – Lisa Chase Interview (RSW/US)
- Just Ask Jody: “How do we answer ‘give us your best and final offer’ without changing the scope?” (The Sutter Company)