Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How To Achieve Agency Growth & Revenue Generation (Parakeeto)
- Generative AI: A Communications Professional’s Secret Weapon (Spin Sucks)
- Hope and the Hard Things (Solo PR Pro)
- Why Is It Harder To Obtain New Business? (RSW/US)
- Introducing the Bureau’s 2024 Events: Your Professional Adventure Awaits! (Bureau of Digital)
Podcast Episodes
- The rising salary demands of agency employees (Agency Leadership Podcast)
- When the PESO Model is Working Well… (Spin Sucks)
- Balancing the Pitch: Navigating Mental Wellness as a PR Pro (That Solo Life)
- Growing your Agency Through Acquisition, with Chris Moore (The Agency Profit Podcast)
- Kalle Mobeck on Scaling an Agency to $10M in Four Years, a Storytelling-Based Sales Process, and the AI-Marketing Revolution (The Digital Agency Growth Podcast)
- Your AI chatbot confidant (For Immediate Release)
- Can Agencies Really “Crush It” On LinkedIn? (The Digital Agency Show)
- The Impact of Agency Work, with Jason Zotara (The Innovative Agency Podcast)
- How to sell & feel great about doing it, with Jeremy Pope (The Personal Brand Business Show)
Videos
- How Do You Measure Success In A Value Based Option? (Win Without Pitching)