Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Struggles We All Have With the PESO Model™ (Spin Sucks)
- 3 Mental Blocks That Get in the Way of New Business Success (The Sutter Company)
- How to Determine the Best Style of Marketing for Your Business (Spin Sucks)
- Don’t Count On Anyone Discovering You (David C. Baker)
Podcast Episodes
- Avoid misusing agency KPIs (Agency Leadership Podcast)
- Overcoming Struggles Implementing the Peso Model (Spin Sucks)
- How your People Empower your Profits, with Lindsey Groepper (The Agency Profit Podcast)
- Tricks, Treats and PR (That Solo Life)
- Facing the fears of agency ownership head-on with Drew McLellan (Build a Better Agency)
- Andrea MacKenzie on Building an Employee Pipeline (The Digital Agency Growth Podcast)
- Work With A Fascinating Niche With Ideal Clients (The Digital Agency Show)
- Monetizing Your Expertise with David Riggs (The Innovative Agency)
Videos
- The agency help shortage (Small Agency Talk Show)
- RSW/US 2023 Virtual Conference Announcement (RSW/US)