Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The difference between over-delivering and over-servicing agency clients (SAGA)
- Four Client Communication Rules that Will Grow Your Business (Spin Sucks)
- Your Prospects Have Digital Fatigue (RSW/US)
- How to navigate client planning for a new year (Solo PR Pro)
- Successful Video Content Starts With a Plan (Spin Sucks)
- Avoid These Six ‘Kisses of Death’ in Business Development to Keep Your Marketing Funnel Alive (Agency Management Institute)
Podcast Episodes
- Stop trying to be like other agencies (Agency Leadership Podcast)
- How to Increase Profitability and Agency Efficiency, with Corina Ludwig (The Agency Profit Podcast)
- Why You Need Client Personas (Spin Sucks)
- Death by a Thousand Tech Applications (That Solo Life)
- The changing tides of content marketing strategy with Steve Pockross and Ryan Sargent (Build a Better Agency)
- Michael Gansl on Sales Training and Entrepreneurship Over Decades (The Digital Agency Growth Podcast)
- Let Go of the Vine and Support a Successful Team With Marama Carmichael (The Digital Agency Show)
- Monetizing Your Expertise with David Riggs (The Innovative Agency)
- How the best sales webinars actually work, with Nicole Baldinu (The Personal Brand Entrepreneur Show)
- How to Set Up Systems and Work Less In Your Agency (Smart Agency Master Class)
- The Neuroscience Behind Agency Growth, with Marko Pavicic (Thrive)
Videos
- Is 55-25-20 wrong? (Agency Management Institute)