Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Finding focus for your agency (SAGA)
- Ad Agencies Struggled with New Business in 2023-So What’s Next? (RSW/US)
- The Unspoken Mental Health Struggles in Public Relations (Solo PR Pro)
- Agency New Business Isn’t a Democracy (The Sutter Company)
- All’s fair in love and billable hours (Bureau of Digital)
Podcast Episodes
- Evolving as your agency grows (featuring Jason Swenk) (Chats with Chip)
- Maintaining Momentum in the Final Stretch (That Solo Life)
- The Conflicting Ethics of Selling and Negotiating (2Bobs)
- EY goes AI (For Immediate Release)
- How to Leverage Agile to Ace Scope for Marketing (The Digital Agency Show)
- Strategies for Successful Scaling, with Juliana Marulanda (The Innovative Agency Podcast)
- Driving Engagement, Conversions, & Loyalty, with Ben Amos (The Personal Brand Business Show)
- The Secret to Gaining Agency Efficiency with Automated Reporting (Smart Agency Master Class)
Videos
- Agency bizdev, positioning, new services, and work-life balance (Sakas and Company)
- Cut to the Chase with Jason Therrien, President and CEO of thunder::tech (RSW/US)
- Cultivating relationships beyond your AE (Agency Management Institute)