Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Understanding Measurement Using the PESO Model™ (Spin Sucks)
- What is enough? (Anchor Advisors)
- How To Utilize Content Marketing to Maximize Your Lead Conversion? (Parakeeto)
- Annual predictions: What’s REALLY going to happen? (Sakas and Company)
- The Bureau’s New Year’s Resolutions? Um… (Bureau of Digital)
- What I Think 2023 Will Bring For You (David C. Baker)
- 3 Graphic Design Trends to Leave in 2022 (Spin Sucks)
- 3 Steps to Becoming a More Trusted Marketing or Agency Leader (Agency Management Institute)
Podcast Episodes
- The Value of Operations in Scaling your Agency, with Jhana Li (The Agency Profit Podcast)
- The Golden Word for 2023 (Spin Sucks)
- Churn, Baby, Churn (2Bobs)
- Setting the Stage for Success (That Solo Life)
- Kevin Lee on Acquiring 11 Agencies and Being a Marketing Mad Scientist (The Digital Agency Growth Podcast)
- How To Handle a Brand-New Challenge With Clients (The Digital Agency Show)
- We’ll pay you…in a year (For Immediate Release)
- A Preemptive Approach to Crisis Management, with Jon Goldberg (The Innovative Agency)
- Doing the work in public, with Kevon Cheung (The Personal Brand Entrepreneur Show)
Videos
- Revising your AGI per FTE target (Agency Management Institute)