Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 4 Steps to Make Any New Adtech Initiative a Success (Spin Sucks)
- The How-To Guide for Parental Leave as a Solo PR Pro (Solo PR Pro)
- If you could read your employee’s thought bubbles (Agency Management Institute)
- Gain Freedom from Website Builds (It’s OK to Let Go) (Agency Mavericks)
- Your Core Values Need To Actually Start Meaning Something (David C. Baker)
- Using Paid Media for Your Next Tactic or Campaign (Spin Sucks)
Podcast Episodes
- Does your agency need to find a niche? (The Agency Leadership Podcast)
- Marketing Research (That Solo Life)
- What Would YOUR Employee Review Look Like? (2Bobs)
- Harnessing the power of introvert agency leaders with Monica Parkin (Build a Better Agency)
- Charlotte Ellis Maldari on Higher Inbound Conversions with a Better Portfolio (The Digital Agency Growth Podcast)
- Relationships & Lead Generation – With Lindsay Shearer (The Digital Agency Show)
- Employee communications on the Ukraine crisis (EE Voice)
- Crafting the right message (For Immediate Release)
- Integrating Adult Children in the Workplace, with Sophie Gibson (The Innovative Agency Podcast)
- Public Relations Power Plays (The Marketing Agency Leadership Podcast)
- The PR Week: 3.17.2022 – PRWeek US Awards 2022 Roundup (The PR Week Podcast)
- 5 Keys To a Great Customer Success Strategy to Retain More Clients (The Smart Agency Master Class)
- Sometimes you’ve got to pay to play (Spin Sucks)
- The Evolution of the Creative Product in Marketing & Advertising (The Innovative Agency Podcast)
Videos
- Getting help for your agency business development efforts (Small Agency Talk Show)
- How to handle bumps in the road with clients (Bureau of Digital)
- The Marketer’s Edge – Jonathan Sabo Interview (RSW/US)