Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The Advertiser’s Guide to Connected TV (CTV) (Spin Sucks)
- Lobbing Facts Over The Wall…Or Having Real Conversations (David C. Baker)
- Using the PESO Model™ In a Communications Campaign (Spin Sucks)
Podcast Episodes
- When to get creative with pricing your agency’s services (Agency Leadership Podcast)
- Getting a handle on your agency’s finances (Chats with Chip)
- The 4 W’s for Transitioning from a Freelancer to an Agency, With Tim Kilroy (The Agency Profit Podcast)
- Nomad, No Problem (That Solo Life)
- Aligning worldviews in agency relationships with Karley Cunningham (Build a Better Agency)
- Phil M Jones on Effective Word Choices in Sales (The Digital Agency Growth Podcast)
- Engaging Experience Design through Technology (The Marketing Agency Leadership Podcast)
- The PR Week: 4.21.22 – Tim Dyson, Next Fifteen (The PR Week Podcast)
- Is Buying An Agency Department A Good Way To Expand Your Offering? (The Smart Agency Master Class)
- It all starts with owned media (Spin Sucks)
Videos
- Mistaken thinking about agency pricing (Small Agency Talk Show)
- Upselling – Agency Management Tip for Owners (Agency Management Institute)
- The Marketer’s Edge: Joe Wood Interview (RSW/US)