Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- The dawn of a new golden RFP age? (RSW/US)
- Data-Driven Strategies for Public Relations Professionals (Solo PR Pro)
- Are THEY Ready To Be A Partner? (Punctuation)
- How Gen Z Is Reshaping Agency Culture (AgencyAnalytics)
- Mind the Gap: How to Leverage Resume Gaps for Future Success (Spin Sucks)
- Make some money and treat yourself! It’s time for More Goals (Bureau of Digital)
Podcast Episodes
- What recent media layoffs mean for PR agencies (Agency Leadership Podcast)
- How to Create Process Without Killing Creativity, with Rob Sayles (The Agency Profit Podcast)
- A 2024 PESO Model™ Primer for Communicators (Spin Sucks)
- Getting Through Early Agency Years and on to Mastering Sales (The Digital Agency Show)
- Social networks shift away from the public commons (For Immediate Release)
- Sealing the Deal: Is Outsourcing PR Sales a Good Idea? (That Solo Life)
- How Agencies Shape Commerce and Culture, with Jim Scott (The Innovative Agency)
- Bagging your Bestselling Book, with Valerie Morris (The Personal Brand Business Show)
- Corey Quinn on How to Build Your Agency’s Vertical Go-To Marketing Strategy (The Digital Agency Growth Podcast)
Videos
- What questions should I ask my potential clients? (SAGA)
- The Client Wants To Run The Proposal By Their CEO (Win Without Pitching)
- Get the most from your credit cards (Agency Management Institute)