Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Look to your track record as you define your agency’s ideal client (SAGA)
- Behind 2Bobs: The Biggest Podcast In This Space (David C. Baker)
- How to Help Brands With Change Management (Spin Sucks)
- How to Add Programmatic Advertising as a Revenue Stream for Your Agency (Agency Management Institute)
- The Art of Giving Positive Feedback (Spin Sucks)
Podcast Episodes
- How to Increase Your Profit While Working Less Hours, with Mike Moll (The Agency Profit Podcast)
- How to have a hot PR Pro Summer this year (That Solo Life)
- Your agency after you: Legacy planning with Andrea Shoup (Build a Better Agency)
- Noel Andrews on Successful Agency Hiring (The Digital Agency Growth Podcast)
- Lessons Learned from 25 Years in Business – With Rich Brooks (The Digital Agency Show)
- Accelerating Business Development, with Daniel Englander (The Innovative Agency)
- A Colorful Review of the Possibilities of Paint (The Marketing Agency Leadership Podcast)
- How To Identify The Right Buyer For Your Agency Acquisition (The Smart Agency Master Class)
- Focusing on the positive (Spin Sucks)