Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- Define your ambition to get (and keep) your agency on track for success (SAGA)
- You can’t do it alone (Agency Management Institute)
- The (Mostly) Evil That is Procurement And How To Think About It (David C. Baker)
- If you think agency new business is sales, you’re doing it wrong (SAGA)
- The 5 Biggest Threats To Agency New Business In 2022 (The Duval Partnership)
- How to Generate Reactions to Your Consulting Firm’s Marketing (David A. Fields Consulting Group)
- Stuck making a big decision at your agency? Consider your Ideal Outcome vs. Minimum Acceptable Outcome (Sakas & Company)
- Do you know who your ideal client is? (SAGA)
Podcast Episodes
- How agencies should handle procurement and legal (The Agency Leadership Podcast)
- Giving Back without Losing Yourself (That Solo Life)
- A ground level look at marketing AI with Cathy McPhillips (Build a Better Agency)
- Strategy Rules! (The Marketing Leadership Agency Podcast)
- How to Create and Maintain Your Processes, With Marquis Murray (The Agency Profit Podcast)
- A PESO Model Primer (Spin Sucks)
- What does 2022 have in store for PR and marketing agencies? (The Agency Leadership Podcast)
- Playing By the Rules (That Solo Life)
- Your Job Is the Future—Theirs Is to Keep You Honest in the Present (2Bobs)
- Agency New Business Year in Review with Special Guest Jon Tsourakis (The Digital Agency Growth Podcast)
- The PR Week: 1/6/2022: Sabrina Sanchez, PRWeek, and Campaign US (The PR Week Podcast)
- How Can Agencies Scale Content Creation in 2022? (The Smart Agency Master Class)
Videos
- PR’s Top Pros Talk: Gini Dietrich (O’Dwyer’s)
- PR Profiles: A Conversation with Karen Swim, Founder of Words for Hire and President of Solo PR Pro (Agility PR Solutions)