Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- PR Council issues generative AI guidelines for agencies (SAGA)
- The Email Emergency: A Societal Issue (Spin Sucks)
- Are You Diminishing Your Professionalism? (Solo PR Pro)
- Utilization Rate Calculator (Parakeeto)
- A Successful Pitch Depends More on Preparation than Presentation (The Sutter Company)
- Fractional Services: This Is The Way? (Bureau of Digital)
- The Two Main Reasons Your Firm May Not Be As Profitable As You’d Like (David C. Baker)
- 5 Tips to Achieve True Sales and Marketing Alignment (Spin Sucks)
- Where To Find the Best Freelance Workers in 2023 (Agency Analytics)
Podcast Episodes
- Micromanage your way to agency failure (SAGA)
- Your Email is Not My Emergency (Spin Sucks)
- CRM and the Mistakes to Avoid (2Bobs)
- Putting the ”PR” in Professionalism (That Solo Life)
- Building a strong financial foundation for your agency (featuring Ryan Watson) (SAGA)
- Dan Andrews on Remote Hiring, Podcasting, and Creating a Community of Entrepreneurs (The Digital Agency Growth Podcast)
- Maximize Agency Growth With the Power of Alternative Marketing Data (The Digital Agency Show)
- Wikipedia editors in tug-of-war over AI-authored articles (For Immediate Release)
- Perfecting Your Prospecting Program, with John Heenan (The Innovative Agency Podcast)
- 4 KPIs to Predict Your Agency Financial Future (Smart Agency Master Class)
Videos
- Cut to the Chase with Mike Casey, President of Tigercomm (RSW/US)
- Dealing with a toxic client (Agency Management Institute)